〡 CASE STUDY 〡
KIAO WAN, Authentic Thai Cuisine
〡CLIENT OVERVIEW 〡
Kiao Wan Thai Restaurant
Chef June, a seasoned culinary professional with years of experience across Europe and beyond, brought her passion for authentic Thai cuisine to the Pioneer Valley. Alongside her husband, Chef June was excited to debut their new restaurant, Kiao Wan Thai, nestled in the heart of the Village Commons in South Hadley, Massachusetts. With a strong desire to offer the local community an unforgettable dining experience, they set out to make a lasting impression in person and online.
To ensure their launch was a success and to elevate their brand, the restaurant owners recognized the importance of capturing high-quality, captivating images. They knew that, in addition to telling their story, they needed to show it to the local community. Chef June and her husband were eager to showcase her culinary artistry, the inviting, light-filled restaurant space, and a curated selection of incredibly delectable authentic Thai dishes.
〡THE BRIEF 〡
Kiao Wan needed an assortment of professional brand photography to help launch the restaurant and drive awareness.
The goal was to capture:
The vibrant, light-filled atmosphere of the new restaurant.
A selection of Chef June’s flavorful dishes in mouth-watering detail.
Professional headshots of Chef June and her team, reflecting their expertise and personality.
〡THE OUTCOME 〡
Simple Truth Imaging stepped in to help bring Kiao Wan’s vision to life. The project included two carefully planned photography sessions, ensuring a variety of photographs that would capture the essence of the restaurant and its offerings. The photos were designed to be used across multiple marketing platforms, setting the restaurant apart from local competitors. This suite of images helped tell a story and deliver impact that continues to deliver value.
Our team provided high-quality imagery, including:
Stunning shots of the restaurant's inviting interior.
Close-ups of the colorful, flavorful Thai dishes.
Engaging headshots of Chef June and her team, adding a personal touch to her brand.
〡THE SOLUTION 〡
High-quality photography played a key role in the successful launch of Khao Wan Thai and continues to be a vital tool in attracting new patrons to their flagship location, as well as securing private catering opportunities. The images were featured across multiple touchpoints, including:
Their online ordering platform.
Printed marketing collateral including menus.
Social media marketing campaigns.
These high-impact visuals played a key role in boosting brand recognition and enticing new customers to the restaurant. The vibrant food photography in particular has generated buzz, drawing in patrons who couldn't resist experiencing Kiao Wan in person having seen the delicious dishes across various online platforms.
“Robert, Thank you so much for all the pictures. I can’t believe these came out so good, you did a fantastic job! I’m speechless. Everything is so beautiful. The backgrounds and everything even [the photos of] myself surprised me - my dishes [too] looked so good. I hope in the future we can work together again, you made my day. I just hope these photos aren’t making you too hungry!”
〡ATTRACT YOUR CUSTOMER 〡
Food & Restaurant Photography That Tells Your Story:
At Simple Truth Imaging, we specialize in tailoring our food photography and restaurant photography to the unique needs of your culinary business. Whether you own a café, restaurant, food truck, or catering service, we offer custom photography services designed to capture the essence of your brand. From beautifully styled food photography to vibrant shots of your restaurant’s interior and exterior, we help you tell your story in a way that resonates with your ideal customers.
We understand that every restaurant is different, and that’s why we offer a range of services to fit your specific needs. Whether it’s capturing the dynamism of your kitchen, highlighting the inviting atmosphere of your dining space, or showcasing your signature dishes, Bob will work with you to ensure that every image is as unique as your business.
Our professional restaurant photography also includes headshots for chefs, owners, and staff to add a personal touch to your brand, establishing trust and making your business feel approachable and authentic. We’ll also collaborate with you to create branded imagery that aligns with your marketing strategy, ensuring consistency across your website, menus, social media, and promotional materials.
Let us help you elevate your restaurant or food business with high-quality photography that makes your brand stand out. Whether you’re launching a new venture, updating your website, or developing marketing campaigns, Simple Truth Imaging is here to help you tell your story—and make sure your food and brand look their best.